ERO Trimmer as Youtube star.The Trimmer emerges from a row, and suddenly - is this really happening? - a WRC rally car shoots round a corner in the middle of the vineyard. People shouting, tyres squealing, the tractor and its Trimmer make a rapid retreat. As a viewer it is hard to decide whose reactions were quicker: those of the 27-year-old professional rally driver Thierry Neuville, runner-up in the World Rally Championship 2013, or those of the anonymous winegrower.
In just the first two days since its posting on Youtube over a million people have clicked on it.